people at ForMóbile

What to expect from ForMóbile 2022

July 4th, 2022

The planet is going through a moment of post-pandemic instability, and the Furniture Sector is not apart in this context. According to data from ABIMÓVEL (Brazilian Association of Furniture Industries) in 2022, the increase in inflation and other logistical and economic issues began to be passed on to the final consumer, raising furniture prices. But if, on the one hand, this scenario results in a drop in the volume produced, it also generates an increase in revenue in the furniture industry. And this division makes room for one of the greatest qualities of the entrepreneur, the capacity for innovation.

In this scenario, Formóbile plays a special role, as a great spotlight for trends, brands and changes in the market. Held in the economic heart of Brazil, in São Paulo, the four days of the fair will be marked by high-level lectures, workshops and business opportunities of all kinds. “ForMóbile is a great platform for producers in the Brazilian market to present the high level of technology and quality applied to our machines. We, from Sellmaq, will be there there, presenting our successful cases, such as Projepack, Lufati and Lidear, national brands already established in the market and that have a lot to offer the sector”, reveals Marcelo Haefliger, director of Sellmaq.

Among the topics addressed at the Fair, topics such as “Indicators for the Furniture Industry”, “How to increase production with 5 simple steps” and “Brazilian technology x European and Asian technology” stand out. The complete program has more than 20 lectures, divided throughout the event, given by entrepreneurs, architects, designers and managers linked to the sector.

About the Fair:

Renowned meeting point for the furniture industry, ForMóbile – International Fair for the Furniture and Wood Industry, aims to provide the basis for the main debates involving the national and international market of the sector. In its ninth edition, the event brings an exclusive program of contents for the entire productive chain of the segment.

Service:

9th ForMóbile – International Furniture and Wood Industry Fair

Date: From July 5th to July 8th, 2022

Opening hours: From 10 am to 7 pm

Lugar: São Paulo Expo – Exhibition & Convention Center