Sellmaq’s secret for closing deals at fairs

July 14, 2023

Fairs are essential events to boost products sales such as machines. They offer a unique environment, where companies and consumers meet to explore the innovations of the market. At Sellmaq, we believe that participating in a trade fair as an exhibitor is a highly effective strategy to expand reach, increase the visibility of our brands and generate sales opportunities for our suppliers.

One of the biggest advantages of this type of event is direct the access to potential customers. By presenting your products or services in person, you have the opportunity to highlight your differentials, demonstrate your value and answer any questions or objections that may arise. This direct interaction allows you to build stronger relationships and establish trust, which are crucial factors in closing sales.

Besides, fairs offer a favorable environment for launching new products or services. By creating expectation among visitors and taking advantage of the atmosphere of enthusiasm, it is possible to generate an initial sales boost. Another benefit is the opportunity to know the competition and identify market trends. By observing the strategies adopted by other companies in the industry, we learn from their experiences and discover the best ways for our suppliers to stand out. This can include adjustments in market positioning, product differentiation or even creating special promotions to attract visitors' attention.

Furthermore, fairs attract not only potential customers but also valuable business partners. Being present in an environment where professionals from the same sector come together offers countless networking opportunities.

But what is Sellmaq's secret for closing sales at fairs? The truth is that a sale only takes place when all these factors are put together, combined with the main element of the seller-buyer relationship: the ability to surprise and inspire through your product.

Talk to one of our consultants and be surprised too!